Vice President, CRM Strategy & Transformation

Company: AssetMark
Location: Concord
Posted on: February 1, 2025

Job Description:

Vice President, CRM Strategy & Transformation
Apply remote type Hybrid locations Concord, CA time type Full time posted on Posted 30+ Days Ago job requisition id Req-002848
Job Description:
AssetMark is a leading strategic provider of innovative investment and consulting solutions serving independent financial advisors. We provide investment, relationship and practice management solutions that advisors use in helping clients achieve wealth, independence and purpose.
The Job/What You'll Do:
We are seeking an influential and visionary Vice President of CRM Strategy & Transformation to lead and shape the evolution of our CRM strategy, delivering immediate transformation impact while setting a foundation for sustained growth, cultural leadership, and long-term operational alignment. This role is integral to developing a multi-year roadmap that drives efficiency, enhances customer engagement, and positions our CRM as a central driver of corporate growth. With a focus on building high-performing teams and embedding a customer-centric culture, this role will work closely with senior leaders across Sales, Marketing, Service, and IT to ensure the CRM strategy aligns seamlessly with corporate objectives and accelerates business growth.
We can only consider candidates for this position who are able to accommodate a hybrid work schedule and are close to our Concord, CA office.
Responsibilities:

• 
  
• Define and lead the long-term CRM strategy, aligning with business goals and customer-centric principles to drive scalable revenue growth and organizational impact.
  
• Develop and oversee a multi-year CRM roadmap, establishing benchmarks for productivity and efficiency gains across Sales, Marketing, and Service functions.
  
• Cultivate a high-performance project team by fostering a customer-centric culture and promoting cross-functional collaboration that positions CRM as a growth driver.
  
• Build strong partnerships with senior leaders across Sales, Marketing, Service, and IT, ensuring that CRM initiatives integrate seamlessly with corporate strategy.
  
• Identify and leverage underutilized CRM features and advanced capabilities to maximize platform value and position CRM as a key contributor to business impact.
  
• Champion change management and user adoption, leading engagement strategies that ensure CRM system buy-in and support long-term utilization.
  
• Oversee the business side of the CRM transformation, collaborating with IT to manage integrations, data management, and testing, while ensuring alignment with business objectives, data integrity, security, and compliance.
  
• Leverage CRM digital capabilities to enhance and personalize the end-user digital experience, ensuring that the CRM platform supports seamless interactions and strengthens client engagement with the firm.
  
• Define and monitor KPIs and success metrics for CRM performance, continuously optimizing to meet corporate growth targets.
  
• Continuously assess CRM trends and best practices, fostering innovation to ensure that the CRM ecosystem evolves with market demands and business needs.
  
  Knowledge, Skills, Abilities:
  
  • 
    
  • Proven expertise in Salesforce CRM, including strategy, implementation, and lifecycle management within complex, cross-functional business environments.
    
  • Strong cultural leadership experience, with a demonstrated ability to build high-performing teams and foster a collaborative, customer-centric culture.
    
  • Exceptional business influence skills, with a track record of successful collaboration and alignment with senior leaders across Sales, Marketing, Service, and IT, including EVP and C-level stakeholders.
    
  • Strategic project management and analytical skills, with a focus on data-driven decision-making and a commitment to driving sustained business impact.
    
  • Deep understanding of the financial services industry, including regulatory requirements, client expectations, and market dynamics.
    
  • Experience in business process optimization, scalability strategies, and CRM innovation, with an emphasis on long-term operational efficiency and adaptability.
    
  • Advanced change management skills to lead organizational adoption and integration of CRM initiatives.
    
    Education & Experience:
    
    • 
      
    • Bachelor's degree in Business, Information Systems, Data Science, or a related field; MBA or advanced degree preferred.
      
    • 10+ years of experience in CRM management, Sales Operations, Revenue Operations, or similar roles, with extensive experience in executive positions focused on CRM strategy, team leadership, and organizational impact.
      
      Compensation: The Base Salary range for this position is between $200,000-$280,000.
      This information reflects a base salary range that AssetMark reasonably expects to pay for the position based on a number of factors which may include job-related knowledge, skills, education, experience, and actual work location. This position will also be eligible for additional variable incentive compensation and competitive benefits.
      Candidates must be legally authorized to work in the US to be considered. We are unable to provide visa sponsorship for this position.
      #LI-hybrid
      Who We Are & What We Offer:
      AssetMark's mission is centered around helping financial advisors make a difference in the lives of their clients. To help them do that, we aim to provide advisors with holistic support. We offer compelling technology that facilitates a better client experience, consulting services that ensure advisors' businesses are running at their best and a comprehensive suite of investment solutions. AssetMark's platform empowers advisors to provide the highest level of service possible to their clients.
      AssetMark's culture is driven by our mission and connected by our values; Heart, Integrity, Excellence and Respect. You will join a team that lives these values every day by doing the best and what is right in all we do and encouraging different ideas for continual success and innovation. Additionally, we offer a wide range of benefits to meet the needs of our team members and their families.
      
      • 
        
      • Flex Time Off or Paid Time/Sick Time Off
        
      • 401K - 6% Employer Match
        
      • Medical, Dental, Vision - HDHP or PPO
        
      • HSA - Employer contribution (HDHP only)
        
      • Volunteer Time Off
        
      • Career Development / Recognition
        
      • Fitness Reimbursement
        
      • Hybrid Work Schedule
        
        As an Equal Opportunity Employer, AssetMark is committed to building a diverse and inclusive workplace where everyone feels valued.
        About Us
        AssetMark is a fast-growing financial technology company changing the game for advisors and their clients. If you are searching for a challenging, rewarding, and evolving career, you have come to the right place. We offer competitive salaries, full benefits, and excellent opportunities for growth.
        To learn more about us, visit our website.
        #J-18808-Ljbffr

Keywords: AssetMark, Yuba City , Vice President, CRM Strategy & Transformation, Executive , Concord, California