Vice President of Retention Marketing
Company: VirtualVocations
Location: Sacramento
Posted on: January 27, 2025
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Job Description:
A company is looking for a Vice President of Portfolio Retention
Marketing to lead borrower retention strategies.
Key Responsibilities:
Define and lead long-term retention marketing strategy and key
performance indicators
Architect customer retention journeys, focusing on onboarding,
engagement, and repeat transactions
Oversee analysis of customer data to identify opportunities for
increasing satisfaction and reducing churn
Required Qualifications:
Bachelor's degree in Marketing, Business Administration, or related
field; MBA preferred
10+ years of experience in marketing or customer lifecycle
management, with at least 5 years in a senior leadership role
Proven success in executing data-driven retention strategies within
financial services or regulated industries
Experience with segmentation, predictive modeling, and personalized
marketing tactics
Track record of leading teams and fostering a culture of excellence
and innovation
Keywords: VirtualVocations, Yuba City , Vice President of Retention Marketing, Executive , Sacramento, California
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