Global Integrated Marketing Manager, NBA 2K

Company: 2K Games, Inc.
Location: Novato
Posted on: January 24, 2025

Job Description:

Who We Are2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don't meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!What We NeedThe Global NBA marketing team is seeking an experienced Marketing Manager to work alongside our Global Integrated Marketing Team and support all integrated marketing efforts to launch and sustain our tentpole NBA 2K franchise. This role is integral in creating groundbreaking campaigns that define NBA 2K's brand impact and relevance. The ideal candidate should be passionate about basketball, sports, video games, and pop culture. The ideal candidate will have the ability to work on-site at our facilities in Novato, CA. Los Angeles, CA is a potential location with frequent travel to the Bay Area.What You Will DoCampaign Strategy & Execution:

• Work alongside the Global Integrated Marketing Team, and be responsible for driving GTM strategy and execution for the NBA business.
• Assist in the development of NBA 2K media planning and execution with our external agency and internal teams, focusing on the US and CA.
• Lead and assist in building integrated marketing plans that target specific audiences through unique and innovative content, consumer journeys, and experiences.
• Develop materials for pitching big ideas focused on strategy, audience, product, and ROI.
• Drive NA media deliverables, activations, and big ideas across the NBA BU/2K to ensure perfect execution.
• Take a lead role in the briefing process for both internal and external creative needs.
• Contribute to the development of the NA retail marketing plan in collaboration with the Channel Marketing team.Cross-Functional Collaboration:
  • Work collaboratively across External Partners, Brand, Product, Social, Licensing, GTM, Dev, IT etc. teams to develop integrated plans and activations that raise awareness around product differentiation and drive brand relevance.
  • Manage day-to-day communications, work flows, and relationships with our media agency, key external partners, and internal performance media teams.
  • Liaise between Media, Channel, and Creative teams to build brand assets for paid media & retail campaigns within required timelines.
  • Assist in educating and growing the team's media & activation knowledge and help keep us apprised of major updates and opportunities across the sports and gaming landscape.Data & Insights:
    • Partner with Insights, Growth, Player Connections, External Media Agency, and Regional Marketing teams to mine data and gain insight into consumer behaviors in each market.
    • Develop ROI reports and post mortems that deliver learnings for future efforts.
    • Be a true expert on our products, our consumers, our competitors, and culture. This will greatly contribute toward being successful in this role and gaining influence.
    • Responsible for trafficking creative assets from internal teams to our external agency, partners, and internal teams to meet campaign deadlines.
    • Assist in management of NBA marketing budgets and billing process, including POs, invoicing, IOs, and legal agreements.
    • Proactively optimize processes and best practices to aid efficiency of internal and external relationships and work cycles.Who We Think Will Be a Great Fit
      • 3-5+ years of marketing experience working for a consumer brand on brand-side or account management agency side for high functioning brands.
      • Experience executing large scale paid media campaigns with media agency/internal media teams.
      • Strong understanding of 360 integrated marketing to be able to collaborate with and influence our organization.
      • Excellent at managing budgets, POs, and tracking marketing spends.
      • Demonstrated organizational skills and a commitment to detail, with an ability to manage multiple projects seamlessly.
      • A forward-thinking creative, unafraid to push boundaries with fresh ideas.
      • A collaborative team player, ready to navigate a dynamic ever-changing environment and excel in a matrixed organization. Bring a positive attitude!
      • Strong communicator, able to create relationships across the organization and lead meetings/presentations.
      • Passion for NBA, Sports Culture, and Video Games. Knows NBA 2K well.
      • Proactive, self-starter, able to take ownership over tasks and carry them throughout to the end.Nice-to-Haves:
        • Experience in games marketing.
        • Familiarity with live content production, early dev builds, and working with talent.
        • Experience in a North America or US-focused marketing role.As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews. When emailing, only use 2K.com accounts.The pay range for this position in California at the start of employment is expected to be between $91,100 and $134,840 per Year. However, base pay offered is based on market location and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
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Keywords: 2K Games, Inc., Yuba City , Global Integrated Marketing Manager, NBA 2K, Executive , Novato, California